The Fashion Awards 2016 are due to be held on Monday 5th December at London’s iconic Royal Albert Hall. The nominees for these prizes were recently announced, making up a veritable who’s who in both British and global fashion. Helen Beaumont comments on this year’s slate of nominees.
You may remember The Fashion Awards, sponsored by luxury brand Swarovski, as The British Fashion Awards. This year industry body the British Fashion Council (BFC), which organises the ceremony, re-christened the event The Fashion Awards, to turn it into a global showcase. This is reflected in the categories that will feature at the 2016 ceremony, the nominees of which have just been announced.
The event’s most hotly anticipated prize is the International Model of the Year Award. Nominees include supermodel sisters Bella and Gigi Hadid, who both recently appeared at London Fashion Week. Other nominees include the UK’s own Adwoa Aboah, the Dominican Republic’s Lineisy Montero, who serves as the face of Prada and Kendall Jenner, who is arguably the most popular model on Instagram.
International Business Leader
The Fashion Awards’ new global focus can also be seen with the International Business Leader prize, which will be presented for the first time at the 2016 ceremony. Heavyweights Christopher Bailey of Burberry and Marco Bizzarri of Gucci are both up for the prize. They will be competing against Adrian Joffe, of Dover Street Market and Comme des Garçons, for the International Business Leader award.
Urban Luxury Brand
The Telegraph explains that The Fashion Awards will also feature the International Urban Luxury Brand gong. Cult UK sportswear brand Palace goes head-to-head with clothing titan Adidas and Vetements in this category. In his role as Balenciaga’s Creative Director, Vetements head Demna Gvasalia, who is notoriously provocative, is also nominated for the International Ready-to-Wear Designer prize.
The ceremony will also include the Best British Brand Award. Here Alexander McQueen, Erdem, Stella McCartney, Christopher Kane and Burberry, whose clothes have all been worn by the Duchess of Cambridge, who was recently crowned the UK’s best dressed celebrity, will face off. Alexander McQueen’s Sarah Burton and Kane are also nominated for British Womenswear Designer of the Year.
Also The Fashion Awards 2016 will feature five extra prizes to herald career milestones, such as the Lifetime Achievement in Fashion award. Commenting, BFC Chairperson Dame Natalie Massenet noted that “this year’s ceremony will be thrilling and I look forward to welcoming all our guests to London and to what has become one of the most-anticipated highlights of the global fashion capital.”
By taking a global approach, the BFC are hoping to attract A-List names to The Fashion Awards 2016. With industry titans such as the Hadid sisters, Kendall Jenner and Stella McCartney all nominated for prizes, they may well achieve this aim. The Fashion Awards 2016 is sure to be a night to remember!
About Helen Beaumont
Helen Beaumont’s career started at Camberwell College of Art, where she studied the History of Art and Design, specialising in costume during her final year. After completing study, Helen became a costume buyer for theatre and opera. She has since become a professional costume designer, with a keen interest in period clothing. Throughout her career, Helen has created authentic costumes for prestigious companies such as the Universal Studios, Disney, BBC, Tiger Aspect and the Young Vic Theatre.