FashionHelen's InspirationIndustry NewsIndustry Tips

Let’s Talk About Pink! The pink trend coming out at London Fashion Week 2017 and my top high street pink buys.

Let’s talk about pink. On the LFW catwalks there were rose golds, dusky pinks, shocking pinks, deep cherry, candy pink and pale pink is going to be very big in 2017. Big brands are jumping on the trend and designers are giving us many variations. One designer Ryan Lo even teamed up with cult pink brand Hello Kitty to create an extravaganza of pink. There’s even a new name for it, “millennial pink” which has a duskier shade.

House of Holland - Helen Beaumont
Millennial Pink at House of Holland

It’s not just a feminine trend as many mens collections showed off pink too. No longer is pink owned by little girls (something I always hate), but pink is being introduced for all.


The history of pink

Did you know that pink used to be associated with boys, but then it changed. Why? Well, pink is basically pale red. Lots of oher colours like blue, green and yellow have pale versions but pale red was given it’s own special name, pink. Before the mid 20C and particularly in the 19C the colour associated with little boys was a version of faded red, red being a military colour. Pale blue, as it was associated with the Virgin Mary, was seen as a girls colour. The idea of pink for boys and blue for girls started to change at the turn of the century and by the 1950’s blue emerged as the colour for boys and pink for girls. Now that has stuck so firmly that often it’s the only choice parents have, something that annoys many.


My top Pink high street buys


Topshop pink - Helen Beaumont
Candy crush soft velvet at Topshop


& Other Stories - Helen Beaumont
Classic breton stripes even prettier in pink at & Other Stories


Nike - Helen Beaumont
Air Max perfection in pink at Nike



Warehouse - Helen Beaumont
Sophisticated, Sassy, Silk at Warehouse


Zara Pink Pleats - Helen Beaumont
Metallic pink pleats??? YES PLEASE!!! at Zara


About Helen Beaumont

Helen Beaumont’s career started at Camberwell College of Art, where she studied the History of Art and Design, specialising in costume during her final year. After completing study, Helen became a costume buyer for theatre and opera. She is now a professional costume designer, with a keen interest in period clothing and fashion. Throughout her career, Helen has created authentic costumes for film, TV and commercials for prestigious companies such as the Universal Studios, Disney, BBC, Tiger Aspect and the Young Vic Theatre.

Join the discussion

Your email address will not be published. Required fields are marked *